Last night, @Dove tweeted to me, a few other bloggers and later, Time Magazine that we ought to read their latest note on Facebook:
Dove is committed to representing beauty of all ages, ethnicities, shapes and sizes, and actively works toward raising self-esteem in women and young girls globally. We have used a wide variety of women in our images. We have shown women as young as 20 and as old as 95, women with blond hair, red hair, short hair, long hair and no hair; with freckles, without freckles; with wrinkles, with tattoos and real curves.
Unfortunately, this casting notice was not approved by the brand or agency team and did not reflect the spirit of the brand team’s vision. We appreciate that this has been brought to our attention and we are taking the necessary steps to prevent this from happening in the future. We believe our images demonstrate that real beauty comes in many shapes, sizes, colors and ages and we remain committed to featuring realistic and attainable images of beauty in all our advertising.
While I appreciate that Dove seems to be vowing that they do as they say and say as they do… something about this still seems fishy. If not affiliated with the agency team, then who? A lone wolf photographer who was randomly hired somehow with absolutely no idea re: the values of the Real Beauty campaign? Someone–if only one who is partially affiliated with the company—seemed to get the wrong idea somehow, and I’d like to know why. But, I’m also a snoopy, feminist journalist who can’t stop asking questions. Maybe I ought to be content with this semi-explanation.
What do you think?
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