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Although I only considered being a Brownie for about a minute and a half in third grade, I always admired The Girl Scouts of the USA. (And not just because I grew up watching Troop Beverly Hills. Oh, how I wished I could have had an awesome ’80s perm and done “The Freddie.”) But twenty years earlier, my mom earned her badges. Whenever one of us kids would need a random object (think a granola bar on a long car ride or a Swiss army knife to cut off itchy clothing tags), Mom would whip it out and say, “See, I’m a good girl scout!” That she is. And so are these ladies representing the organization by raising awareness about girls and body image. Below, the org’s new PSA, featuring Beverly Johnson‘s daughter.

A few more facts for thought, from the GS.org site:

-Although about two-thirds (65%) correctly identify themselves as being either normal weight or overweight, one-third of all girls have a distorted idea about their weight. (Girl Scout Research Institute)

-59% of girls report dissatisfaction with their body shape, and 66% express the desire to lose weight. (American Academy of Pediatrics)

Clearly, we have a problem on our hands. But, it’s awesome to see that the Girl Scouts are applying their masterful problem-solving skills to do something about it! They’re also using their mad marketing genius to sell us lots and lots of cookies, which I argue also contribute to overall happiness. Mmm, frozen Thin Mints…

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